Product Rebranding Strategy
Strategy | Art Direction | Branding
| The Brief
Product rebrand to create a more contemporary look. Broaden the brand appeal to a wide audience
PROCESS
Redesign all print media. Search for new imagery. Based design on picture frames to give a comfortable feeling that comes from creating memories.
RESULTS
Improved model and product photography lead to more brand appeal. Still focussed on beach culture, but now including music and other outside lifestyles.
SKILLS
Communication skills come to the fore, with strategy ideas approved by General Manager before commencing the project. Design skills to create a new look.
CLIENT: Key Sun Laboratories | Zinke Sunscreen
SUNSCREEN REBRAND
Selected Works
Business Rebrand - Northshore & Beaches LandscapesBranding, Art Direction, Development
Mobile AppStrategy, Art Direction, Development
Lead Generation - RecruitmentStrategy, Art Direction
Art DirectionArt Direction
Branding StrategyStrategy, Art Direction, Design, Development
Banner DesignsStrategy, Art Direction, Design, Development
Business Rebrand - Code 5Branding, Art Direction, Design
Email CampaignsStrategy, Art Direction, Design, Development
Product ReBranding Strategy and DesignStrategy, Art Direction, Design, Development
Product Branding Strategy and DesignStrategy, Art Direction, Design, Development
Website DesignStrategy, Art Direction, Design, Development
PhotographyDigital, Branding, Design
PackagingDesign, Illustration
Logo DesignDesign, Illustration
Fragrance LaunchStrategy, Art Direction, Design, Development
Business Rebrand - Roger JonesBranding, Art Direction, Development
Print DesignDesign, Art Direction, Print Production
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