Lead Generation
Strategy | Art Direction
| The Brief
Lead generation and recruitment.
PROCESS
Meet with Sales team to discuss requirements, budget and timings. Present detailed options for various channels including, TV, radio, print, social, Out of Home and email campaigns. In-house and third party agencies options.
RESULTS
Seven TVCs for use on regional TV networks. Filmed in around Australia and New Zealand showing real Representatives. Video, audio and still photography to be used in year long content marketing plan, including social, print, radio and digital.
SKILLS
Strong stategic planning to achieve stakeholder approval (incl Senior Management). Strong communication skills required to help negotiate required outcomes.
CLIENT: Avon Products Australia and New Zealand | Video filmed by Danny Tait
FOUR OF THE REAL REPRESENTATIVES
AMANDA TVC
GRADY TVC
Selected Works
Business Rebrand - Northshore & Beaches LandscapesBranding, Art Direction, Development
Mobile AppStrategy, Art Direction, Development
Lead Generation - RecruitmentStrategy, Art Direction
Art DirectionArt Direction
Branding StrategyStrategy, Art Direction, Design, Development
Banner DesignsStrategy, Art Direction, Design, Development
Business Rebrand - Code 5Branding, Art Direction, Design
Email CampaignsStrategy, Art Direction, Design, Development
Product ReBranding Strategy and DesignStrategy, Art Direction, Design, Development
Product Branding Strategy and DesignStrategy, Art Direction, Design, Development
Website DesignStrategy, Art Direction, Design, Development
PhotographyDigital, Branding, Design
PackagingDesign, Illustration
Logo DesignDesign, Illustration
Fragrance LaunchStrategy, Art Direction, Design, Development
Business Rebrand - Roger JonesBranding, Art Direction, Development
Print DesignDesign, Art Direction, Print Production
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