Fragrance Launch
Strategy | Art Direction | Design | Development
| The Brief
Launch of new Avon fragrance to consumer.
PROCESS
The integration process involved design and development of homepage banners on Avon public sites, Avon Representative sites, Avon eCommerce sites as well as EDM and social media campaigns.
RESULTS
Results are tracked via analytics. If it is felt necessary extra actions are implemented to extend the communication reach.
SKILLS
Strong communication skills required to help negotiate required outcomes. Adobe Photoshop is used in design and protoyping. HTML coding used in development. Omniture, Google Analytics used to assess the effectiveness of the project and any learnings for future reference.
CLIENT: Avon Products Australia and New Zealand
VIVA LA VITA LANDING PAGE
VIVA LA VITA EDM
Selected Works
Business Rebrand - Northshore & Beaches LandscapesBranding, Art Direction, Development
Mobile AppStrategy, Art Direction, Development
Lead Generation - RecruitmentStrategy, Art Direction
Art DirectionArt Direction
Branding StrategyStrategy, Art Direction, Design, Development
Banner DesignsStrategy, Art Direction, Design, Development
Business Rebrand - Code 5Branding, Art Direction, Design
Email CampaignsStrategy, Art Direction, Design, Development
Product ReBranding Strategy and DesignStrategy, Art Direction, Design, Development
Product Branding Strategy and DesignStrategy, Art Direction, Design, Development
Website DesignStrategy, Art Direction, Design, Development
PhotographyDigital, Branding, Design
PackagingDesign, Illustration
Logo DesignDesign, Illustration
Fragrance LaunchStrategy, Art Direction, Design, Development
Business Rebrand - Roger JonesBranding, Art Direction, Development
Print DesignDesign, Art Direction, Print Production
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