Email Communications
Strategy | Art Direction | Design | Development
| The Brief
Email Campaigns - B2B and B2C audience. Content marketing strategy to drive traffic to website or blog.
PROCESS
Requirements meeting takes place with Head Of Communications and/or Product Category Manager or Sales team and Digital Manager to discuss strategy, content and timings.
RESULTS
A/B spilt tests for subject lines and creative. Results are tracked via analytics. If it is felt necessary extra actions are implemented to extend the communication reach.
SKILLS
Communication skills come to the fore, with design and strategy ideas decided on before commencing the project. Photoshop is used in design. Campaign Monitor platform to send and track the effectiveness of the project and any learnings for future reference.
CLIENT: Avon Products Australia and New Zealand
eCOMMERCE EDM
FRAGRANCE LAUNCH EDM
eCOMMERCE AND B2B EDM
Selected Works
Business Rebrand - Northshore & Beaches LandscapesBranding, Art Direction, Development
Mobile AppStrategy, Art Direction, Development
Lead Generation - RecruitmentStrategy, Art Direction
Art DirectionArt Direction
Branding StrategyStrategy, Art Direction, Design, Development
Banner DesignsStrategy, Art Direction, Design, Development
Business Rebrand - Code 5Branding, Art Direction, Design
Email CampaignsStrategy, Art Direction, Design, Development
Product ReBranding Strategy and DesignStrategy, Art Direction, Design, Development
Product Branding Strategy and DesignStrategy, Art Direction, Design, Development
Website DesignStrategy, Art Direction, Design, Development
PhotographyDigital, Branding, Design
PackagingDesign, Illustration
Logo DesignDesign, Illustration
Fragrance LaunchStrategy, Art Direction, Design, Development
Business Rebrand - Roger JonesBranding, Art Direction, Development
Print DesignDesign, Art Direction, Print Production
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